Having a strong online CMS for your business website is very important these days, the size of business notwithstanding. You need to attract visitors to your website and then convert them into customers by ensuring that they remain on your website. You need to provide attractive content through a mix of text, images, videos, and other forms of graphics to engage your customers. However, this often requires regular updates.
The bigger a website, the more complex the task becomes, and this is where the role of a content management system (CMS) comes into play. Selecting a CMS for business websites requires that you pay attention to different aspects, and a good starting point is understating what to expect from a suitable CMS.
What is a CMS?
A CMS is a software tool that gives web developers and designers the ability to create, publish, edit, and manage content in different forms. The requirement of a business is very important in the CMS that might work best for its needs.
A good content management systems (CMS) is that they aim to provide intuitive user interfaces for creating and modifying website content. They provide online tools that people may use to publish updates in real-time.
What Makes a Good CMS?
Requirements vary from simple one-page small business websites to complex e-commerce websites, thus there is no single best CMS for business websites. From ease-of-use to integrating different tools, there are different aspects to consider in choosing a good CMS. If you are unsure about how to choose the best CMS for business websites according to your specific needs, answering a few simple questions will help simplify the process.
Is it User-Friendly?
If you plan to have anything to do with the design, development, or ongoing maintenance of your business website, and not leave it completely to the professionals, it is important to select a CMS that is easy to use. If you work with a complicated CMS that is technical, you might have to contact your web development agency whenever you need update. A good CMS doesn’t need extensive training. If you plan to carry out updates on your own and wish for your employees to do the same, go with a CMS that offers a What You See Is What You Get editor. This gives you an actual view of what your updates will look like once published.
Does it Come With a Good User Interface?
If your business is not large enough to have its own team of web designers and developers, or if you do not have the resources to have ongoing website maintenance contracts, select a CMS that comes with a good user interface (UI). This ensures ease-of-use without requiring too much technical knowledge or training. This makes it easy to implement solutions.
Is it Customizable and Scalable?
The best CMS for business websites should give you the ability to customize and scale according to your requirements, as and when the need arises. After all, what you can do with your website depends largely on its content management system. For instance, if you wish to modify the overall layout of your website, your CMS should not prevent you from carrying out the required changes.
Does it Offer Quick and Reliable Support?
No matter how easy to use a CMS might be, it is only a matter of time before you need the assistance of some kind. When this happens, you should have a good customer support team that can provide quick and effective solutions. While you may depend on your web design agency for support, there might be occasions when you might save money by addressing the issue on your own. This might be beneficial with problems that you can fix on your own with the right guidance.
If you look at any of the top CMS for business websites, you will notice that it provides a dependable support network. In addition, with most of the leading alternatives, you may also turn to a number of blogs and online discussion groups to look for advice or solutions to your problems.
Is it SEO-Friendly?
If you want to attract clients online, search engines such as Google play a big role in driving traffic toward your website.
If your websites do not appear in the top ten results of an online search, your business is losing out on potential customers. While link-building plays an important role in improving your website’s ranking, so does effective search engine optimization (SEO). As a result, if you want your website to rank well, it is important that you select an SEO-friendly CMS.
Is it Secure?
With internet security posing a significant threat to businesses, the importance of getting a CMS that offers high levels of security cannot be undermined. If your CMS provider employs a dedicated cybersecurity firm, it is definitely a good sign. What you should also look for in a good CMS is that it gets updated regularly.
Understand Stakeholder Requirements
Different departments of an organization are typically involved in the decision-making process when it comes to selecting a suitable CMS. These can include the IT department, the sales department, and the marketing department. However, every department has a say in selecting a CMS that has different requirements. In such a case, it is important to prioritize requirements accordingly.
What is the Best CMS for Business Websites?
If you have a good budget, you could hire a developer to come up with a customized CMS that caters for your specifications and needs. However, not everyone has a big budget. Fortunately, you do not have to spend a lot of money to get the best CMS for business websites. There’s a popular CMS that even some very big companies and organizations use, one that is also well within your reach. It is a CMS most people already know about – WordPress.
While some people might not look at WordPress as the best CMS for corporate websites, you can get it to adapt to varying needs. If you’re wondering what CMS big companies use, you should not be surprised to know that several big names have turned to WordPress. Big companies that use WordPress include TechCrunch, The New Yorker, BBC America, Bloomberg Professional, Variety, Sony Music, MTV News, and The Walt Disney Company.
Benefits of Using WordPress
Data suggests that 33% of all websites use WordPress as a content management system. Launched in 2003 and based on MySQL and PHP, this CMS gives you the ability to create simple blogs or feature-rich websites using content in different forms. The benefits of using this CMS to create and maintain a business website are multiple.
Flexibility and Adaptability
WordPress CMS powers scores of websites from different parts of the world. People use it to operate personal blogs, and its used by large multinationals. This diverse use is mainly because WordPress offers the flexibility and adaptability to meet different changing needs of users.
Easy to Set Up and Update
WordPress gives people with little to no programming and coding skills the ability to create a website. If you want to set up a basic website and have the required content at hand, you can do so within a short period of time. It is also easy to install updates. The WordPress admin dashboard gives users the ability to customize important features such as the web site’s layout and heading.
In large businesses, operating a website requires involvement of multiple people. With WordPress, you may use the multi-user capability that the platform offers and assign different roles. The different alternatives that WordPress lets you choose from include:
Extended Functionality Through Plugins
WordPress gives users easy means to create basic websites. WordPress further simplifies the process by allowing easy integration through the use of a wide range of plugins. With this feature, adding elements such as shopping carts, contact forms, picture galleries, and click-to-call buttons becomes straightforward.
Makes for Responsive SEO Friendly Websites
Making a responsive mobile-friendly website is crucial, now that the number of people who use mobile devices to shop and look for information is overwhelming. If you use the services of trained web designers and developers who are adept at working with WordPress, you may look forward to getting a website that performs well across all devices.
Responsive website design is also important because it plays a role in Google rankings. WordPress websites tend to rank higher for their chosen set of keywords when compared to sites from the same niche made and maintained using other content management systems. This is because WordPress websites are usually updated regularly and also because WordPress offers various tools that focus on optimizing content for search engines.
The role of a CMS is ranging when it comes to creating, updating, upscaling, and maintaining a website. What helps is that WordPress rates well across all these parameters. In addition, what makes WordPress the best CMS for business websites is the ease of use that it offers even novice users as well as the fact that all WordPress websites are mobile-friendly. In short, WordPress is the best CMS for Business Website.