Reasons Why Your Website May Need a Redesign
A website redesign in Kenya is drastic. A well-implemented website redesign can bring in drastic changes and we are not talking about appearance only.
At first, your website may be working and performing according to your expectations. But with time you have to redesign your website to enhance important aspects of your website. Increase overall functionality, further enhance the user experience, reach your digital marketing goals, and improve your brand’s image all in one redesign.
Website Redesign Self-Assessment
A website redesign is a necessity. It’s not just about keeping up with design trends; website redesigns arise out of the need to keep up with the evolving industry, technology, and customer demands. In order for your business to grow, your website should be able to make the most out of your brand’s marketing potential.
When will you know if it’s the right time to redesign your website?
Take these things into consideration:
Do you need to add a new website functionality or are your website’s functionalities are no longer working as they should?
Design trends changes. If your website had been around for some time, several of its design elements may appear outdated, it may give visitors the impression that the website has not been active for some time.
Navigation and Organization Improvements
It may not be evident at first, but your website’s navigation and structure could be hindering your visitors from accessing necessary information or performing tasks that lead to sales.
Evergreen content is not possible in business websites. Outdated content, especially ones regarding products and services can negatively affect your lead nurturing efforts.
Keeping up with the competition takes a lot of work but a company’s rebranding effort won’t be complete with a website redesign to reflect the changes in the brand’s identity.
We are the Website Redesign Agency You will Need for the Job
There are things that are not working on your website. You will need a solid fix, not a patch. Web Creation team will provide you with outstanding results that include but are not limited to:
- A unique and custom-designed website with excellent appeal
- A highly functional website with a user-friendly UI and excellent UX experience
- Highly responsive and forward-compatible website redesigns
- Search engine-optimized website for higher visibility and ranking
- Conversion-optimized website that increases digital marketing income
- An up-to-date website with excellent technical performance
Customized Redesign Solution
Web Creation knows very well that every website is different. Design solutions that works for one website may not work for another website even if it is of the same type or is dealing with the same products. That’s why we offer customized redesign solutions that are the best fit for your website’s needs.
Our all-inclusive in-house website redesign services include:
- Website maintenance services
- Regular website updates
- SEO services
- Search engine-optimized website for higher visibility
- Website content, conversion, and usability analysis
Our Approach on Website Redesign
Web designers follow several design principles in order to strike a balance between aesthetics and functionality. Web redesign follows the same set of rules and principles but most of the time, a redesign focuses on specific web design weaknesses. A text-laden website, for example, attracts and retains lesser visitors in comparison to websites that have more visual elements.
Website analysis is also available for Web Creation redesigned websites. Upon the annual renewal of plan, Web Creation offers an optional website redesign.
To look further on what is wrong with your website and what needs work,
here are three main things that need particular attention in web redesign:
User Experience Design
UX design is the main focus of most website redesign projects. And it’s for a good reason. Visitors often leave a website without performing any conversion task because the website is difficult to navigate with unintuitive design elements. In short, the website is barely usable to its target audience. In order to remedy this, website designers go back to the most important part of your website: the visitors. You need to understand the needs of your target market before you can sell to them.
Responsive Web Design
A majority of your customers browse online from smaller screens. Without responsive web design, your website would become unwieldy – losing the intent of its functionality. Mobile users opt for mobile-friendly websites, making you lose a considerable chunk of your target market.
Search Engine Optimization
It’s not a design element, but SEO is vital in every redesign project. A redesigned website without proper optimization is just a pretty website that no one sees. SEO will further boost the positive effects of the website redesign. It’s not a tool, though, it’s a process that does not only optimize your SERP ranking but also the overall performance of your website.
Turn to Web Creation for Design that Drives
Improve your website’s overall performance with a redesign solution that drives traffic, leads, and conversions. We will provide your website not only a fresh coat of paint but also a fresh lease of life.
Your website is the digital representation of your business. Most of the time, it’s your first point of contact with customers that didn’t have an idea that your business existed at all. A visitor’s overall experience – not just the first impression of your website creates a bias for or against your business. That’s why you need a website that engages and encourages visitors to patronize your brand.