In the web design and development process, great design is about more than the design of workflow through a technical lens, focusing on wireframes, coding, and managing the content. It’s about creating a site design that goes along with your business’ overall strategy and ideas. Every part of your site needs to work towards set goals. Below are 7 easy steps to achieve the website design and development process.
1. Identifying a goal
Since everything strives towards the same goal, the first step is about that goal. As a designer, you need to figure out what the end goal is for the website design in collaboration with the client and any other stakeholders. You should explore and think about who the site is for, what they’re supposed to do on the site, whether you’re informing, selling, or entertaining. What is the overall branding strategy and how can the website reflect that identity? How can your site stand out from competitors? This stage is very important to make sure your whole process is in line with your goals and objectives.
2. Defining the scope
Some clients have scope creep in that they have certain goals in mind which keep on changing over time during design. These expectations need to be matched with budget and timeline else it will be unrealistic. In agile, this process might go back to the starting point if the scope is not clear.
3. Creating a sitemap
This is the base of your website. It gives you a good, clear picture of the architecture of the site and the information that connects all pages and content. It’s, therefore, necessary to have a sitemap before starting to build the website. The next step is creating a wireframe mock-up as a framework for all the design and content elements of the site to be stored somewhere. This is the time you will notice gaps in your sitemap or previously unforeseen challenges if any.
4. Creating content
This is where you need to create the content that will go on the website. Written content is crucial to the site on SEO and in creating customer engagement. Content engages the reader and pushes them to take the action you want to meet your objectives. Your content must also keep SEO in mind so that it becomes more visible in search engines.
5. Adding visuals
Once you have created content for your website, you’ll have to work on the visual style of the website. This includes client branding, the choice of color and logos, and relies a lot on the client and stakeholders. This is also a portion of the workflow where talented web designers really stand out from the crowd.
6. Testing the web design and development process site
Once you have completed your website, you still have to test it. Test every page and make sure all your links are functional and the website is responsive and compatible with all browsers.
7. Launching the web design and development process site
After successful testing, you have to launch the site. This may not be as perfect as you want, because you might still find something or another that needs a fix. The reality of web design is that it’s ongoing and you constantly need to be maintaining your website.